Having worked on “Ballin” and “Tip Toe”, director Christian Breslauer, in an interview with Complex about the music video, talked about the album saying “’The Box’ was special, and immediately began writing a music video treatment for it…we shot an entire video inside of a box,” he recalls. “We shot a video of people trying to smash Roddy out of this box that’s impenetrable.” team, and stands on the wall of a burning building. It also sees the Compton MC race cars, play basketball, rap on a factory conveyor belt, and be put on display in a museum as well as pursued by a S.W.A.T. The music video made pays homage to classic hip-hop gangster tropes with specific references to gang violence and drug deals in popular culture rather than just generic call-outs to money, fame, and women. The success of “The Box” has become a compelling story in that its popularity has been completely fan-driven, going viral on platforms like TikTok. 1 on Billboard, and later on Roddy Ricch won his first Grammy for his collaboration, “Racks in the Middle,” with his late mentor and friend, Nipsey Hussle. It was released at the end of 2019 on Roddy’s debut album, Please Excuse Me For Being Antisocial, which reached No. 1 on the Billboard Hot 100 for twelve weeks so far.

Luckily, FL Studio provides more than enough tools to achieve that.Roddy Ricch’s “The Box” is 2020’s biggest hit, and it has gone viral having peaked at No. In fact, when you use samples that originate from these drum machines (or are based on them) your production will automatically get that old-school sonic aesthetic, simply because you’re using that same sample source material from back in the day! But as explained you can always get that old-school vibe with the right edits and filter work. So if you’re looking for samples for your own old-school hip-hop productions, keep in mind the technical limitations of the producers back in the 80s and 90s. You can also filter out the high end and you will get that old-school feel instantly. The snares are usually quite dry and simple – therefore you need to find snares without a long tail or reverb. A kick drum with a heavy sub bass to it will not sound old-school, so you can filter that out with a high pass. So when you’re finding those drum loops and samples to begin constructing your retro hip-hop-flavoured track, it’s important to find those that sound rather dusty or distorted, but overall they need to sound like an actual physical drum recording, and not electronic. They were now able to make their own drum loops! The more affordable LinnDrum (released in 1982) became a favourite for aspiring hip-hop producers. These products brought drum machines to the masses. In the 1980s the Roland TR-808 and the Linn LM-1 Drum Computer (the first drum machine with digital samples) were released. But then the drum machine entered the fray, and a new approach allowed greater creative flexibility. Back in those days, however, you still needed a mixer, two turntables and a lot of records to stitch these loops together. One of the most famous records used is Apache by The Incredible Bongo Band, check this song out and you will most likely recognise it immediately, since it has been used by many others and in many hits over the years. They would play the same vinyl on both turntables and switch between them to create a continuous song. Hip-hop originated in the early seventies when DJs like Kool Herc and Grandmaster Flash started looping short drum solos or other parts from existing records. First, we need to understand how these old-school beats were made. But there are other ways to achieve the same kinds of effects, so don’t worry if you only have access to FL Studio (or any other DAW for that matter). So this can be a lot of additional work and maybe not within your reach. But you will need the right equipment and you would also have to start crate digging for the best vinyl records.

This automatically gives you that old-school vibe through the hiss from vinyl and ‘choppiness’ of the samples. Indeed, the easiest way (and probably most popular way) to produce an old-school hip-hop beat is to sample old vinyl records through a sampler. It’s probably a good starting point to get an idea of the exact sound you’re aiming to recreate lined up. So today we are going to embark on a journey to see what elements make those classic hip-hop beats sound the way they do, and how we can build them ourselves using FL Studio.

Most of these beats are actually quite simplistic, compared to contemporary beats, but that does not mean they are easy to make.

There’s a lot of nostalgia for recreating classic sounds these days, and a lot of producers work tirelessly to recreate the vibes and feelings of the beats from yesteryear.

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